Investing in Graphic Design is often a difficult decision to make. In fact, most small business owners will do as much as they can themselves in a bid to save money, not realising how much time and frustration they end up “spending” in the process.
When is it a better investment to hire a professional Graphic Design service? Clients often come to us when they hit a wall or a design problem that they cannot solve on their own – what they often don’t realise is that by that time, most have already wasted time (and therefore money) into producing average looking visuals.
Here are 5 good reasons to hire a professional Graphic Designer:
1. Branding Design
If you’re going to invest in one single design element for your business, do it on the branding. As with many other design tasks, you’ll be surprised at the hurdles you can encounter if your logo is not designed properly. Further to this, you risk ending up with a logo that is irrelevant, average looking or lacking impact.
2. You’ve hit a “Design Problem”
Your logo has not been converted to the right formats for application on large scale displays or you don’t have the skills or software to produce a piece of design you need for your business. This is the point where Graphic Designers get appreciation for their skills and knowledge J We don’t just design visually appealing graphics, there is a lot of strategic thinking and technical work behind professional design.
3. You don’t have time
The saying “time is money” is firmly anchored in the design practice… for Designers, work is valued based on skill, experience but essentially based on increments of time. The same applies to you when you are trying to replace your investment in a designer with self-made graphics. Keep in mind that what makes us professional designers is the time we have spent honing skills and strategy in this particular field. The software alone will not replace this and you will end up spending more time and wasting more money in the long run by trying to do things yourself.
4. You want consistency in your branding
There are a few things in the design practice that seem easy from an outside perspective but soon become a “design problem” if not left to a professional. Design consistency is one of those things. Keeping a brand professional-looking and consistent in its application across mediums in harder than you think and hiring a professional, at least on a periodical basis, is a good idea if you want your brand to be effective.
5. You want your designs to have impact
A lot of business owners undervalue their branding – remember that good branding is what justifies a price premium! Good branding is also strategic, it has to grab your target market’s attention for the right reasons and it must send the right message. Do you really want to spend time on attempting to do this yourself or even spend on a shortcut service on Fiverr?