Branding Brief

Business Details

Business Name

Contact Name

Email

Phone

Website / Social Links

About the Business

What does your business do?

What problem do you solve for your customers?

Project Goals

What are you hoping to achieve with this branding project?
Increase salesRaise brand awarenessAttract higher-quality clientsBuild trust & credibilityStand out from competitorsReposition the businessLaunch a new business or productAppeal to a new audienceCreate consistency across platformsBuild an email/contact listSupport business growth / scalingOther

If other, please specify

Target Audience

Who are your ideal customers?

Age range / location / relevant demographics

What do they care about most?

Brand Personality

Choose 3–5 words that describe your brand

If your brand were a person, how would you describe them?

Visual Direction

Do you have existing branding?
YesNo

What do you like or dislike about your current branding?

Are there any colours or styles you love?

Are there any colours or styles you want to avoid?

Links to brands you like

Competitors

Who are your main competitors?

What do you like or dislike about them?

Project Scope

What do you need help with?
LogoBrand IdentityBrand StrategyWebsiteSocial Media TemplatesPackagingPrint CollateralOther

Practical Details

Budget

Ideal timeline or deadline

Anything else you'd like me to know?

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