Client

Clearpoint

The Clearpoint team needed Etikette's help to cement their brand by designing the master logo for Clearpoint as well as 3 logo instances for each of their subsidiary businesses: Clearpoint Legal, Clearpoint Ventures and Clearpoint Enterprises.

The master logo was designed to visually translate the business identity already present in the business name "Clear Point" whilst keeping the design simple enough for it to adapt to the 3 subsidiaries of the brand. To achieve this, we chose a minimalist, sans-serif font that would adapt well to a corporate brand. Bolding the "clear" provides visual contrast with the word "point", followed by the full stop "." and the brand entity's name (e.g Legal, Ventures or Enterprises).