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So You Have A Nice Logo – But Is Your Brand Consistent?
I have come across a few rather large companies recently with inconsistent branding. What is interesting to me is that these entities are all medium to large businesses yet their brands go unrecognised by the general public… some go unrecognised by most of their industry peers.There is no denying that investing good branding is crucial – but failing to recognise the importance of implementing consistency in branding can be extremely damaging to your business growth. When you introduce your business to a new market, the goal is for your branding to slowly become your visual language. With time, your branding […]
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Why Hire a Graphic Designer?
Investing in Graphic Design is often a difficult decision to make. In fact, most small business owners will do as much as they can themselves in a bid to save money, not realising how much time and frustration they end up “spending” in the process.When is it a better investment to hire a professional Graphic Design service? Clients often come to us when they hit a wall or a design problem that they cannot solve on their own – what they often don’t realise is that by that time, most have already wasted time (and therefore money) into producing average […]
