Recognition

I have come across a few rather large companies recently with inconsistent branding. What is interesting to me is that these entities are all medium to large businesses yet their brands go unrecognised by the general public… some go unrecognised by most of their industry peers.There is no denying that investing good branding is crucial – but failing to recognise the importance of implementing consistency in branding can be extremely damaging to your business growth. When you introduce your business to a new market, the goal is for your branding to slowly become your visual language. With time, your branding […]